Wednesday, March 24, 2010

Word to the Wordle

When I was working on a branding campaign for the U.S. Army at a communications firm, we used "Wordle" which is described as "a toy for generating “word clouds” from text that you provide." Maybe it speaks to the graphic designer buried down deep inside of me, but I just love to see how the different words appear on the screen.

It was a fun exercise during the branding campaign to see which words popped out at us. We shared the Wordle with the client who thought we'd spent hours creating it.

There's a Gallery to view other Wordles that people created. I love the "Apartheid" one, it's like art work.

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